AI Information

The human decides: “Human in the Loop”

Artificial intelligence at Gabor

Artificial intelligence (AI) is, for us, a modern tool that supports our employees and creates new opportunities. 

Our commitment: responsible AI

Despite all the technology, people remain at the centre of what we do. Our AI applications follow clear processes and legal requirements. Core values such as data protection, personal rights and transparency are important to us, because according to the “Human in the Loop” principle, our teams always retain control. 

This is how we ensure that our values and quality standards are upheld. 

New in the team: our Gabor avatars

Izabela

 Jonas

 Lena

For our product presentation, we use Gabor AI avatars alongside real-life models. These are virtual team members who enrich our photo shoots and video productions. 

This opens up new possibilities: we can stage our collections in an even more diverse way, show different styles and represent more diversity, without always needing real people in front of the camera. 

But one thing remains unchanged: the Gabor signature, so that every AI result is, in the end, truly Gabor. 

You can find out more about our values under Social Responsibility at Gabor.